• Make sure title, description, and tags are consistent and representative of the content
• Add location and date as well
• Use YouTube Insight
  to sculpt the content of your video
  • Find out the demographics of your viewer ship.
  • Where those people are coming from
  • What parts of the video people watch via "hot spots" (extremely useful for guidance on future content creation)

Youtube also offers a Cost per Click option for videos.

Ranking tips

• Use Keyword Rich Descriptions and Tags
• Include the word "Video" in your titles because people do search for it.
• Use a link for the very first thing in your descriptions.
• Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.
• Encourage participation by enabling everything.
• use meta data
• use captions and subtitles
• use watermarks
• use google maps integration