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How to Rank Higher on YouTube
WebProNews had a great article on Tips for Ranking Higher On and With YouTube
- Make sure title, description, and tags are consistent and representative of the content
- Add location and date as well
- Use YouTube Insight
to sculpt the content of your video
- Find out the demographics of your viewer ship.
- Where those people are coming from
- What parts of the video people watch via "hot spots" (extremely useful for guidance on future content creation)
Youtube also offers a Cost per Click option for videos.
Ranking tips
- Use Keyword Rich Descriptions and Tags
- Include the word "Video" in your titles because people do search for it.
- Use a link for the very first thing in your descriptions.
- Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.
- Encourage participation by enabling everything.
- use meta data
- use captions and subtitles
- use watermarks
- use google maps integration
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