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How to Rank Higher on YouTube

WebProNews had a great article on Tips for Ranking Higher On and With YouTube

  • Make sure title, description, and tags are consistent and representative of the content
  • Add location and date as well
  • Use YouTube Insight
    to sculpt the content of your video

    • Find out the demographics of your viewer ship.
    • Where those people are coming from
    • What parts of the video people watch via "hot spots" (extremely useful for guidance on future content creation)

Youtube also offers a Cost per Click option for videos.

Ranking tips

  • Use Keyword Rich Descriptions and Tags
  • Include the word "Video" in your titles because people do search for it.
  • Use a link for the very first thing in your descriptions.
  • Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.
  • Encourage participation by enabling everything.
  • use meta data
  • use captions and subtitles
  • use watermarks
  • use google maps integration

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